Stephen Burns

Stephen works at the intersection of SEO, GEO, and web-scale data systems. He leads efforts to improve how the web is discovered, structured, and used in search and AI, developing tools that analyze crawlability, structured data, and search signals across billions of pages. He collaborates with researchers, search engineers, and standards groups like Schema.org to make the open web more useful and machine-readable. Stephen's career spans web development, marketing, and technical SEO/GEO, developed through roles at Intuit, U.S. Bank, Charles Schwab, Blekko, and Netscape/America Online. He graduated from OCAD University and The Institute for Computer Studies.